SHhhh! encompasses everything from clothing and art, to DJs and bands. Example magazine caught up with Sam Harrons, the of creator of SHhhh! to talk about his influences and how it all started.

Example: So first of all where are you based and how has this influenced you?

Sam: We are based in Norwich but it all began in my hometown Great Yarmouth, a typical seaside town filled with a lot of arcades, a bunch of chip stores and too many pound shops. Its tacky but I love it for it.

Yarmouth has influenced me in many ways but it wasn’t until I started uni and moved to Norwich I realized it. Yarmouth has a lot of heritage, was big in the fishing industry and it also has the market which is packed out with proper Norfolk folk selling their shit. I suppose growing up amongst these market traders has rubbed off on me in some ways and now I quite like idea of having my own store. Online shopping just isn’t the same. I want to meet the customers and chuck in some cheeky deals the old fashioned way, have a laugh and a chin wag. Leave them walking away with smile as well as a bag of goods, not just an email from paypal to confirm your order.

Example: What made you want to start your own clothing brand?

Sam: I never intended to create a clothing brand. It kind of just happened.
My mum got me a book on street art. It really inspired me to move my arse and start making work of my own; I started by just making the logo to sign my work with. I then began making home made stickers, which found their way onto every bus stop, college door, window and teachers mug in the area. I liked the idea of tagging my logo around everywhere but didn’t really have an end goal for it. It soon caught on and people were talking about “the mysterious SHhhh! Bubble” I discovered the power of guerilla marketing!

I then made a few t-shirts for me and friends, that’s when it all kicked off. Its been a very natural and un-forced process. I like the feeling of running my own business, not having some crazy arse boss telling me what to do. Knowing its all me feeds the drive to make it happen.

Example: SHhhh! seems to represent a lifestyle, as it encompasses clothing, music, and art. Are these things you are particularly passionate about?

Sam: The whole idea of SHhhh! now is to create a range of clothing, artwork and music for young people to enjoy no matter what scene their into. I hate all this stereotyping and categorising. Chavs, emos, goths, skaters etc. Its all bullshit. We are all human!

Over the last 2 years SHhhh! has grown into a strong family of artists, designers, musicians, photographers, film makers etc. All with very different styles and sounds. The aim of this is to create such a wide variety of clothing designs, events and tunes that there will be something in there for everyone.
I am passionate about the brand as a whole and each individual artist is passionate in his or her area or work. We are merging together, feeding off each others ideas and drive to create one big salad of creativity!

Example: What’s next for the brand?

Sam: Well at the moment we are working on the new line for summer, a new website and a magazine / catalogue which show cases all the clothing, artwork, latest news and artists interviews etc.

We are currently stocking in 5 local boutiques and plan to approach stores and galleries all around the UK once we have a full range ready to roll.
We regularly support club nights and run our own from time to time so will continue these messy nights of dirty dub step and sweaty students all summer long!

Plan on holding some exhibitions and possibly doing some community work, art workshops and visits to schools, colleges to do talks and inspire the next generation!
Will be making appearances at a few festivals this year, not sure which ones yet but will keep any news posted on the blog.

Other than that we are just going to keep going with the flow, having a good time with it and slapping SHhhh! stickers all over the world!

Sam Harrons – Creator of SHhhh!

www.shhhhclothing.com - Under construction

http://shhhhblog.tumblr.com/ - The blog

http://shhhhclothing.bigcartel.com/ - The online store