When you think of British heritage clothing brands you would be forgiven for thinking of expensive designer brands such as Burberry and Aquascutum. But thanks to Duffer of St George you can now get a slice of British history for a fraction of the price. Established in 1984, Duffer may not have quite as many years of history as its designer counterparts but the brand does have a great story.
 
The brand initially started as a market stall in Camden selling vintage Army and Navy pieces. After some success it moved to a permanent stall on Portobello market. With some money behind it, the brand started reproducing vintage pieces. After breaking Japan, the brand moved into selling American vintage sportswear.
 
This history is still very much visible in the designs today, with striped polo shirts, joggers, high top trainers and preppy cardigans. My personal recommendation is the Bates deck shoes, perfect for a cool Spring look. Simply put, Duffer is casual sportswear at very reasonable prices. Check out the full range at JD sports.