Merchandise, the magical word. To my mind it conjures up images of miles and miles of Star Wars action figures, I heart NY t-shirts, those stupid rubbers you see if you ever go to visit some sort of ancient roman fort. "Exit through the gift shop" is the climactic moment of any family outing or school trip. Evil capitalists just seem to have a knack for manufacturing the sort of stationery object which 4-8 year olds really find exciting and must purchase.
These days everything has merchandise, its pretty cheap to make and there's something warm and fuzzy about seeing your own logo on something. Why not get it printed on lighters, pens, mousemats and t shirts. Its more exciting than wearing whatever Primark tell you to wear.
Bearing in mind that every man and his dog now has a merchandise range, I dont really understand why I found it so shocking andalmost spooky in a way when I stumbled onto the Merchandise page for YouTube and Google. Im not even sure how I ended up on it but I saved a link at the time and put a note on my to do list that I should definitely write an article about it.
I have never seen anyone with Google or YouTube merchandise, nor had it ever crossed my mind that I would like some. However it seems to have crossed their minds and they seem to have thought quite in depth about the merch range.
I bet you've often thought; "I like my bicycle bell but it would be cooler if it was a google bicycle bell!!!" or "Lets not just play normal cricket anymore, lets play GOOGLE cricket!!!"
YouTube and Google have thought about it all. Head over to the site and check it out. My YouTube shoelaces are already in the post.